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Case Study
Headless E-commerce Migration
Magento → headless Next.js migration. Core Web Vitals all-green, mobile conversion 2x in 90 days post-launch.
Overview
About this project.
Migrated a legacy Magento storefront to a headless Next.js + Commerce.js architecture — Core Web Vitals all-green, mobile conversion doubled in 90 days post-launch.
Highlights
Feature set
Performance overhaul
- Core Web Vitals all-green on mobile
- LCP cut from 4.1s to 1.3s
- Edge-rendered category pages
Headless architecture
- Next.js storefront + Commerce.js API
- Incremental migration off Magento
- Shared design tokens across surfaces
Checkout rebuild
- Single-page checkout with Apple/Google Pay
- Address autocomplete + tax preview
- Stripe + PayPal split with retry logic
Business impact
- Mobile conversion doubled in 90 days
- Checkout abandonment down 22%
- Editorial team self-serves merchandising
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